Digital Media Manager – Boston Area
The Digital Media Manager must possess up-to-date knowledge of the digital media marketplace and maintain relationships with key outside vendors. He/she is expected to utilize a comprehensive understanding of interactive marketing to effectively develop digital media plans that are designed to meet/exceed the company’s goals. Responsibilities include, but are not limited to, the following:
Responsibilities
Planning
• Drive development of the corporate digital media strategy from investigation through recommendation
• Identify relevant media partners and work with them to develop programs that meet our brand and direct response goals
• Work cross-functionally across the organization to understand the goals and objectives of key business units
• Manage creative messaging and development process, from creative brief through approval, as well as testing strategies
• Accountable for KPIs across programs
Implementation
• Traffic, QA and monitor campaigns via 3PA, Mediaplex
• Compile creative specs for creative team
• Develop insertion orders and purchase orders
• Own invoice reconciliation and bill-pay process
• Manage cross-departmental objectives & questions regarding campaign execution
• Maintain strict monthly budget parameters
• Tracking and pixel placement on website
• Brand study execution
• Manage affiliate program
Analysis
• Utilize Mediaplex, brand study results, and internal data points to measure success and optimize campaigns and creative as needed
• Develop and present results deck highlighting relevant learnings gained and recommendation for future campaigns
Additional
• Oversee digital team; train and manage team members, act as a mentor, and develop employee leadership skills and growth path
• This individual will be the face of the company to the digital media community. He/She will serve as the day-to-day contact for our media partners and other third parties that we engage.

Qualifications
• 5-7 years experience as an online media planner required
• Must have brand awareness as well as direct response experience
o Experience working with digital brand study vendors and understanding of direct marketing performance metrics
• Clear understanding of the digital media planning and buying process
• Ability to understand objectives and how they translate to digital media strategies
• Advanced knowledge of third party ad serving technologies, experience with Mediaplex a plus
• Able to manage day-to-day program execution
• Experience with mobile and video campaigns
• Strong tracking and analytics background
• Negotiation skills
• Time management skills
• Proficient in managing numbers and large budgets
• Strong organizational skills
• Strong written and verbal communication skills
• Proven computer skill proficiency (e.g., Word, Excel, PowerPoint)
• Works best in a collaborative team environment
• Bachelor’s degree or equivalent

Our client, a well established and well known CT agency, is seeking an Account Supervisor to drive strategy development for one of the agency’s largest clients. This is your opportunity to work on a high-visibility account with senior leadership both on the agency and client side.

In this role you will collaborate with the VP of Marketing on the overall strategic planning and fiscal management of the account. We are looking for candidates who have a thorough understanding of the client’s business, retained scope of work and development of overall communications plans. You will guide the development, writing and presentation of all client communications, strategies, proposals, scope of works and lead projects accordingly. You will provide all analytical and optimization recommendations to the client and present those findings.

You will also lead and manage the junior team on strategy development and execution of individual projects, taking ultimate responsibility for ensuring that agency output adheres to client objectives, meets client deadlines, and achieves agency quality standards.

Candidates must have 5+ years of experience with at least 3 of them in an agency setting. Those with experience with marketing insurance are desired, however not necessary. Our client is located near Hartford, CT.

We have an exciting oppty in Boston, MA to grow and expand our client’s business in the US market. Our client, a Bio-Pharma company – well known in the UK – is expanding their North American business and is looking for a Marketing Manager to play an integral role in this endeavor. This is a great oppty to drive marketing capabilities for the US market and deliver marketing collateral relevant and suitable for the US market, drive our client’s positioning in North America, deliver an updated website, implement a social media strategy and ensure our client is spending their exhibition dollars in an optimal manner. This is an exciting time for the company and the Marketing Director will play a very large role in this growth strategy.

Candidates must have 7+ years of experience working in marketing including experience managing a marketing team with a minimum of 5 years of marketing experience in life sciences marketing in the US market. Additionally, all candidates must be strong collaborators across sales and R&D, be able to demonstrate leading the production of marketing materials from soup to nuts. Ability to write copy is essential across all channels including website, email and collateral. Some domestic and international travel will be required. Our client is located just North of Boston. Relo not available.

Senior Strategic Analyst needed. We are seeking a Senior Strategic Analyst to join our Boston Strategic Analytics team.

Our client’s group applies analytic rigor, data-driven and fact-based reasoning to guide the development and execution of advertising and marketing strategies for clients. Specifically, they adopt statistical modeling methodologies, performance insight techniques, and optimization to maximize the ROI of marketing and advertising across offline and digital channels. We seek entrepreneurial individuals with a background in business and marketing performance analysis and a passion for translating data into actionable insight.

In this role, you will be responsible for the development of data-driven marketing insight and optimization across multiple client engagements. This role will cover consumer insights, brand equity analytics, market/audience segmentation, media mix modeling and optimization, online display advertising, search marketing, social media, and site analytics.

Requirements:

• Bachelor’s degree in Math, Statistics, Economics, Business, Marketing or other quantitative discipline; Master’s degree a plus
• 4-6 years of work experience in a professional services environment: management consulting, market research, advertising, or interactive/technology consulting
• Experience with statistical software tools such as SAS, Stata, or SPSS
• Fluent in using Microsoft Excel for data manipulation, analysis, and charting. Experience automating routine Excel tasks using macros/VBA preferred. Must have media mix model (MMM) experience.
• Critical thinking– capable of generating consistently accurate, useful reports as well as a enthusiasm for translating data into actionable insight relevant to marketing program objectives
• Ability to work independently with minimal guidance- from generation of hypotheses, data collation and analyses, to “so what”
• Balances desire for quantitative rigor with realities of inconsistent business data.

Relocation available for the right candidate.