by The Talent Group | Jan 8, 2025
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Our client, a leading design-focused supplier of consumer products, is seeking a Website & Email Manager to shape their digital future. Reporting to the Director of Marketing, this role manages website and email initiatives while collaborating with IT, Product Management, and other teams.
Key responsibilities include:
- Leading the digital marketing roadmap, including website, email, and e-commerce strategies.
- Managing website improvements, SEO best practices, and performance analytics.
- Driving email marketing automation and engagement strategies.
Ideal candidates have experience in website management, site merchandising, SEO, email marketing, and digital strategy, with strong organizational and problem-solving skills. Salesforce, Salsify, and Pardot experience is preferred.
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by The Talent Group | Sep 19, 2024
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Join a dynamic brand experience and content marketing agency that blends strategy, creativity, and production to deliver innovative B2B and healthcare campaigns for Fortune 1000 clients. As the Associate Director of Strategy, you’ll shape key initiatives, drive client alignment, and execute data-driven, actionable strategies. Working closely with C-suite leaders, you’ll foster long-term relationships and design powerful experiential marketing campaigns. Reporting to the VP of Strategy, this role offers the opportunity to lead workshops, develop strategy processes, and contribute to thought leadership, all while growing into a department leader. This full-time position requires being onsite 4 days a week.
What You’ll Do
- Align client goals and KPIs
- Lead research and create strategic insights
- Develop actionable briefs and collaborate with creative teams
- Design and facilitate client workshops
- Support strategy process development and agency training
Requirements
- 12+ years in an agency, 8+ years in a strategy role
- Experience with experiential marketing, brand strategy, and event marketing
- Collaborative, curious, and confident
- Ability to travel intermittently
This is a unique opportunity to shape cutting-edge strategies while growing your leadership influence.
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by The Talent Group | Jul 9, 2024
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Description
Our client’s Studio model and interdisciplinary team fuel a unique ability to build impactful, forward-thinking experiences for B2B, fortune 1000 companies. A specialty division of the agency serves pharmaceutical clients looking to build, nurture and/or grow patient communities and drive patient adherence initiatives.
They are seeking a Senior Strategist to join the team. This role will be dedicated to the pharma / healthcare business.
The Senior Strategist will be the go-to person for uncovering insights, and developing briefs, strategies, and frameworks designed to enhance their marketing strategies, elevate the creative work and drive results for their clients. They are looking for someone with experience in a variety of strategic disciplines (brand, product, channel, experience) and omni channel marketing expertise, applying the appropriate focus at the appropriate stage of a project. Sometimes all in one day.
This role requires a minimum of 3 days/week in office in Norwood, MA.
Key Responsibilities
Research and build thinking
- Uncover problems/challenges, in collaboration with the internal team and clients
- Develop points of view and uncover unique opportunities for our teams and clients.
- Leverage research tools and gather/mine data (quant and qual) to uncover client, competition, category or audience proof points
- Lead stakeholder and/or audience interviews including writing questions, crafting discussion guides, moderating and capturing key takeaways, and synthesizing themes
Sell the idea
- Design and facilitate workshops
- Create a compelling narrative to get clients excited about the idea and eager to say yes
- Develop concise briefs, positioning and/or campaign platforms that get to the heart of a compelling insight and power creative concepting
Be inventive and collaborative
- Resourceful in acquiring knowledge in new areas, leveraging client, agency, and external resources
- Collaborates with other strategists and/or cross-functional team members to enhance thinking and strategy (e.g., brainstorming sessions)
- Contribute to and/or own the development and storyline of client presentations
- Leverage Design Thinking frameworks and methodologies to solve problems and guide the focus of our work
- Partner with cross-functional members to ensure the work is clear, inspired, and on strategy
Stay focused on results
- Be the voice of the strategy throughout the project engagement
- Define, in partnership with project team and our clients, desired outcomes (quant and qual) and how those outcomes will be measured
- Provide recommendations to clients to ensure the effectiveness of the work
- Bring attention to and lead post-engagement opportunities (i.e. analytics, opportunity reports, audits, long-term planning recommendations, etc.)
Support ongoing client and agency needs
- Participate in brand planning bi-annually and annually
- Support QBR presentations with Account Leads
- Join new business meetings or pitches, as needed
- Monitor the marketing and pharma industry
- Contribute to trend presentations or other agency thought leadership
- Influence strategy process and train team members, when applicable
Requirements
- Demonstrated agency experience on pharmaceutical accounts (8 years minimum)
- Clear understanding of pharm intricacies (MLR, indications, healthcare ecosystem, etc.)
- Excellent interpersonal and team leadership skills
- Comfortable and efficient in a fast-paced work environment
- Strong attention to detail
- Positive mindset
- Highly curious
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by The Talent Group | Apr 16, 2024
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Are you someone who thrives on curiosity, embraces challenges, and possesses the unique ability to cut through the noise? If so, then you might just be the perfect fit for our Boston-area Client as a Senior Strategist.
Our client isn’t just about delivering experiences; they’re about unlocking new perspectives and possibilities for their clients. As a Senior Strategist, you’ll play a crucial role in grounding their strategies in audience insights, driving creative approaches, and planning integrated brand experiences that leave a lasting impact. From crafting compelling briefs to facilitating workshops and delivering insightful recommendations, you’ll be at the forefront of shaping our clients’ success.
We’re looking for someone with 8 years of experience with some of those being within an agency environment, with a minimum of 3 years in strategy, who is passionate about experiential marketing and possesses exceptional writing, presentation, and communication skills. If you’re ready to join a collaborative team dedicated to making a real impact, then we want to hear from you. Let’s explore the possibilities together!
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by The Talent Group | Aug 1, 2023
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The Talent Group is proud to support our client in identifying a Communications Manager for a leading hospital / medical center in MA.
The Communications Manager, Massachusetts is responsible for all aspects of day-to-day hospital communications including proactive earned media, social media content, and internal communications within accordance of all applicable policies and procedures, state and federal laws and regulations.
Responsibilities:
- Participation in the creation of annual communications plans that align with company strategy.
- Implementation of placement of positive, service line and reputation stories in the local media.
- Social media content creation.
- Press release creation and distribution.
- Maintaining media relationships.
- Contributes to the hospitals website newsroom content, contributes to media monitoring and reporting
In addition, the Communications Manager in Massachusetts will work with the Communications Director for the East Coast on hospital crisis communication and reactive media responses. The Communications Manager will be the day-to-day contact for hospital CEOs and leadership team for communications support and will work directly with leadership, marketing and strategy teams to ensure alignment on supporting hospital strategic initiatives.
Qualifications:
- Bachelor’s degree in English, Journalism or related field is required, a Master’s degree is desired.
- Must have 4-6 years of relevant experience developing communications strategies and driving key messages across internal and external stakeholders.
- Must possess excellent copywriting. editing and researching skills, and maintain strong knowledge of the healthcare industry.
- Must be proficient in Word, Excel and PowerPoint. Familiarity with blogs, podcasts and emerging social mediums is a plus.
- Ability to travel up to 50% locally. Selected candidates will be required to pass Motor Vehicle Record check.
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by admin_dev | Oct 25, 2022
This position requires a strong drive to deliver results in the form of increased qualified traffic, as well as a desire for constant improvement. This position is a great opportunity for an analytically minded marketer with a passion for the technology, and search engine advertising.
Primary Responsibilities
Strategy
- Develop recommendations based on media and marketing objectives, referencing historical data to develop spend and performance projections.
- Ensure strategy and approach is aligned with other media.
- Collaborate with SEO team to identify and capitalize on paid and organic search opportunities.
- Creative direction and insight in video production for paid advertising.
- Competitive Analysis.
Execution
- Implementation of paid search and display plans
- Keyword research
- Ad copy writing
- Campaign setup
- Campaign tracking
- Campaign optimization
- YouTube Management
Reporting & Insights
- Budget tracking: Managing over $100,000/mo. in paid advertising spend.
- Reporting.
- Provide feedback to supervisor.
- A/B & multivariate testing.
- Experimentation.
