Sr. Digital Marketing Specialist

by admin_dev | Oct 25, 2022

This position requires a strong drive to deliver results in the form of increased qualified traffic, as well as a desire for constant improvement. This position is a great opportunity for an analytically minded marketer with a passion for the technology, and search engine advertising.

Primary Responsibilities

Strategy

• Develop recommendations based on media and marketing objectives, referencing historical data to develop spend and performance projections.
• Ensure strategy and approach is aligned with other media.
• Collaborate with SEO team to identify and capitalize on paid and organic search opportunities.
• Creative direction and insight in video production for paid advertising.
• Competitive Analysis.

Execution

• Implementation of paid search and display plans
• Keyword research
• Ad copy writing
• Campaign setup
• Campaign tracking
• Campaign optimization
• YouTube Management

Reporting & Insights

• Budget tracking: Managing over $100,000/mo. in paid advertising spend.
• Reporting.
• Provide feedback to supervisor.
• A/B & multivariate testing.
• Experimentation.

Sr. Marketing Campaign Manager – Cyber

by admin_dev | Oct 25, 2022

The Sr. Marketing Campaign Manager owns multiple, fully integrated marketing campaigns. They drive the company’s internal project communications and process and report to the Senior Global Campaign Manager as a member of the company’s Global Corporate Marketing team.

Responsibilities:

• Manages the day-to-day planning, production, and execution of highly effective global marketing campaigns (including but not limited to digital marketing, paid media, owned media, email, direct mail programs, webinars, events, account-based marketing, etc.) aligned to the buyers’ journey and optimized to meet regional needs.
• Develop accurate and thorough project plans, schedules, documentation and specs as needed for multiple fully integrated campaigns/projects simultaneously.
• Clearly communicate timelines, deliverables, goals and expectations with internal team members, external partners, etc.
• Collaborates with key internal stakeholders and external agency partners to develop briefs, campaign plans, creative assets, and campaign goals.
• Collaborates across a matrix organization, working closely with Creative, Product Marketing, and Analytics teams in addition to the Global Corporate Marketing team.
• Works directly with Media and Creative agency partners to ensure successful campaigns by identifying areas of creative or performance improvement and delivering on these optimization opportunities
• Act as last set of eyes to QA all campaign creative and assets to ensure alignment with campaign objective, brand and product messaging, audience targeting, and brand guidelines.
• Must listen, problem solve, and negotiate with internal and client stakeholders in order to produce the best work.
• Performs other related duties as assigned.

 Required Skills and Experience:

• 5+ years of experience in a project Management function at an agency or internal marketing department/agency, with a focus on B2B technology marketing.
• Excellent people and communication skills with an ability to adapt and communicate with all personality types. You need a strong comfort level with a fast pace of work. You must be the coolest head in the room.
• Knowledge of online and traditional advertising, including media plans, briefs, specs and formats for banners.
• Knowledge of digital marketing trends and tools; ability to bring in innovative ideas and best practices, with an emphasis on integrated marketing.
• Knowledge of marketing reporting, analytics platforms like Google Analytics, and able to dive into campaign data to figure out what is working and what isn’t.
• Bachelor’s degree or equivalent experience in a related field.

Director of Growth Marketing

by admin_dev | Oct 25, 2022

You relish the opportunity to make a significant impact in a market-leading, high-growth company—you are not comfortable with the status quo. You have accomplished a lot already in B2B performance marketing. Now you are ready and motivated to apply your skills, knowledge, and experience to the next level to develop a world-class demand generation program.

You will support our client’s successful growth as a thought-leader and expert by leveraging internal and external data, identifying/developing new channels, and developing team members in their careers. You bring a strategic and execution mindset to this role. 

Chances are that you have used their products over the past two weeks without even knowing it. They provide the right tools, through innovative technology, and over 40 POS (Point of Sale) integrations, to restaurant and convenience store operators to facilitate Loyalty, CRM, and Delivery Gift platforms.

The Kind of stuff You’ll be doing:

• Identify and implement robust methods to attract new prospects by leveraging multiple marketing channels (website, webinars, digital ads, blog, newsletter) to drive qualified leads, brainstorm & implement experiments, and stay up to date on each channel’s best practices
• Develop and implement high-performing digital advertising strategies and campaigns through search, behavioral advertising and with media partners. Collaborate with internal teams for content and materials, work with agency partners to develop ad copy, landing pages, and offers. Help your team to plan, execute, and report on all self-serve digital ad campaigns.
• Drive sales revenue by converting new prospects to qualified leads. Build out comprehensive nurture campaigns to support every stage of the conversion process.
• Analyze the data concerning marketing funnels, report on time-to-close, CPL, CAC, LTV, and payback periods. Create a multi-touch attribution model to measure the value of channels that touch prospects at different stages of the buyer journey (awareness, consideration, conversion, etc.)
• Collaborate with the Close Team to ensure demand plans meet or exceed each team’s expectations, and that the teams are appropriately prepared to participate in and follow-up on demand initiatives to drive to conversion.
• Direct website content improvements and development to optimize for competitive positioning, best practices in organic and paid search, and form conversions.
• Investigate and experiment with new marketing channels such as podcasts, review sites, newsletters, and more – let’s try some new ideas and measure their success!
• Lead a high-performing team with strong engagement and purpose

The kind of stuff you’ll need:

• A creative and analytical mindset who applies a ‘test and learn’ principle to all campaigns
• Extensive experience working with key B2B demand generation channels including digital advertising, social media, email, webinars, retargeting, etc.
• Expert-level experience using Pardot, Salesforce, Google Adwords, and LinkedIn to create and measure campaigns.
• Experience with website optimization.
• 8+ years of SaaS and/or high-growth leadership experience with a minimum of 5+ years of experience building and leading demand generation efforts
• Comfortable in a fast-paced, rapidly changing environment, with the ability to flex into responsibilities outside of role to support business growth
• An eye for detail, high-quality workmanship
• Experience in the restaurant or convenience store industry is a plus.

Benefits:

• Medical — Choose from 3 Medical Plans (PPO, HMO, and High-Deductible)
• Dental – Select from 2 Dental plans, including adult Orthodontics
• Vision – 1 plan available
• Company paid Life Insurance, Short-Term Disability (STD) and Long-Term Disability (LTD)
• 401K with generous company match; 2-year vesting
• Flexible Spending Account (FSA)
• Health Reimbursement Account (HRA)
• Tuition Reimbursement
• Generous PTO
• One paid charity day