by admin_dev | Sep 9, 2021
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Let’s start with the job title. Account – indicates your ability to maintain and grow strong relationships with our most important clients. Director – you are a veteran, have strategic chops, can manage complex relationships and direct reports. Put it all together and you have a key member of an event (virtual right now!) and content marketing agency.
More specifically, the Account Director:
- Plays a critical role in building and growing relationships with significant clients
- Provides strategic recommendations, with business/industry/service understanding, to our clients to drive account retention and growth
- Navigates and collaborates with cross functional teams, including Strategy, Creative and Production
- Is a consultative resource to our clients and internal team members, ultimately creating new business opportunities
- Mitigates potential roadblocks, before an issue arises
- Has strong financial management experience, with regard to business impact
- Embodies the voice of the client in all internal discussions
- Understands complex financial management to increase profitability of accounts and position business well for future growth
- Manages 1 – 2 direct reports
Requirements
Requirements (please don’t apply if you don’t meet these qualifications)
- Excellent communication and presentation skills
- Proactive and motivated, but a team player
- Great presence and sticky with clients
- Demonstrated experience in an agency environment – bonus points if you have virtual event and content marketing expertise
- 7 – 10 years of experience Account Management, Strategy or another client facing role
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field. Master’s degree a plus.
- This job is based just outside of Boston
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by admin_dev | Aug 3, 2021
This is a Senior Technical Product Marketing Manager role based in Allen, TX and will be responsible for leading the launch and on-going technical marketing support of our client’s Enterprise Cyber Security products. Success is dependent on collaborative work with other departments within marketing (marketing automation, customer engagement, digital marketing, product management, product development and the sales teams. This marketing role requires strong, technical, creative and quantitative skills.
Responsibilities
- Develop
a thorough understanding of the portfolio of products and translate
technical details into user benefits
- Using
market dynamics, the competitive landscape and working with product
management to develop positioning and messaging for the products that
align with the company brand
- Create
marketing deliverables such as product demonstration video, technical solution
briefs, datasheets, web copy, and deliver webinars to support product
launch and on-going customer engagement programs
- Work
with other marketing functions (digital marketing, social media, customer
engagement, PR/AR) to craft compelling messages and develop assets to
engage prospects and install base customers.
- Work
with the sales enablement team to produce content including but not
limited to customer presentations, quick reference guides, and sales
playbooks to support selling efforts.
Experience
Required:
- Have
at least 5 years of proven technical experience in network management or cyber
security technologies.
- Have
at least 2 years of proven experience as a Product Marketing Manager in
the Cybersecurity marketing or similar role.
- Experience
in market analysis.
- Excellent
oral and written communications skills.
- Ability to work cross-functionally
to manage, plan, and execute successful marketing programs in a fast-paced
environment.
- Analytical
mindset, strong quantitative and organizational skills
- Have
completed a Bachelor’s degree or equivalent.
Certifications such as CISSP are preferred but not required.
(pick some of these https://www.isc2.org/Certifications/CISSP/experience-requirements)
by admin_dev | Mar 11, 2021
This newly created
position will be responsible for leading the overall demand generation programs
and product led growth. Working cross-functionally with product
management, product marketing, customer success and sales, the Director, SaaS
Marketing Programs will drive the strategy for achieving rapid growth
expectations as our client expands their market. In this role, you will
work closely with (and through) other marketing team members spanning online
advertising, social media, events & field marketing to implement and track
programs you design.
The nature of this position demands strong collaborative & communication skills to effectively lead the functional teams and individual contributors responsible for each of the areas necessary to achieve the growth targets. The ideal candidate brings a healthy mix of digital marketing expertise and technical understanding of the impact of user experience on the buyer journey. This candidate will need to be well versed in analytics tools to ensure and maintain accurate measurement & reporting. In this role, you will report directly to the VP of Go-to-Market, with significant visibility across the executive management team.
- 8+ years’ experience
leading end-to-end campaign marketing strategies for enterprise software
solutions
- Minimum 2 years
marketing of SaaS solutions into the enterprise market demonstrating
significant growth
- Bachelor’s degree
required in Marketing, or related experience with technical degree.
- Experience with
Digital Marketing platforms such as HubSpot, Salesforce, Google Ads, and Google
Analytics
Should live in or around MA.
