by admin_dev | Oct 25, 2022
The Sr. Marketing Campaign Manager owns multiple, fully integrated marketing campaigns. They drive the company’s internal project communications and process and report to the Senior Global Campaign Manager as a member of the company’s Global Corporate Marketing team.
Responsibilities:
- Manages the day-to-day planning, production,
and execution of highly effective global marketing campaigns (including but not
limited to digital marketing, paid media, owned media, email, direct mail
programs, webinars, events, account-based marketing, etc.) aligned to the
buyers’ journey and optimized to meet regional needs.
- Develop accurate and thorough project plans,
schedules, documentation and specs as needed for multiple fully integrated
campaigns/projects simultaneously.
- Clearly communicate timelines, deliverables,
goals and expectations with internal team members, external partners, etc.
- Collaborates with key internal stakeholders and
external agency partners to develop briefs, campaign plans, creative assets,
and campaign goals.
- Collaborates across a matrix organization,
working closely with Creative, Product Marketing, and Analytics teams in
addition to the Global Corporate Marketing team.
- Works directly with Media and Creative agency
partners to ensure successful campaigns by identifying areas of creative or
performance improvement and delivering on these optimization opportunities
- Act as last set of eyes to QA all campaign
creative and assets to ensure alignment with campaign objective, brand and
product messaging, audience targeting, and brand guidelines.
- Must listen, problem solve, and negotiate with
internal and client stakeholders in order to produce the best work.
- Performs other related duties as assigned.
Required Skills and
Experience:
- 5+ years of experience in a project Management
function at an agency or internal marketing department/agency, with a focus on
B2B technology marketing.
- Excellent people and communication skills with
an ability to adapt and communicate with all personality types. You need a
strong comfort level with a fast pace of work. You must be the coolest head in
the room.
- Knowledge of online and traditional
advertising, including media plans, briefs, specs and formats for banners.
- Knowledge of digital marketing trends and
tools; ability to bring in innovative ideas and best practices, with an
emphasis on integrated marketing.
- Knowledge of marketing reporting, analytics
platforms like Google Analytics, and able to dive into campaign data to figure
out what is working and what isn’t.
- Bachelor’s degree or equivalent experience in a
related field.
by admin_dev | Oct 25, 2022
You relish the opportunity to make a significant impact in a
market-leading, high-growth company—you are not comfortable with the status
quo. You have accomplished a lot already in B2B performance marketing. Now you
are ready and motivated to apply your skills, knowledge, and experience to the
next level to develop a world-class demand generation program.
You will support our client’s successful growth as a thought-leader and expert
by leveraging internal and external data, identifying/developing new channels,
and developing team members in their careers. You bring a strategic and
execution mindset to this role.
Chances are that you have used their products over the past two
weeks without even knowing it. They provide the right tools, through innovative
technology, and over 40 POS (Point of Sale) integrations, to restaurant and
convenience store operators to facilitate Loyalty, CRM, and Delivery Gift
platforms.
The Kind of stuff You’ll be doing:
- Identify and implement
robust methods to attract new prospects by leveraging multiple marketing
channels (website, webinars, digital ads, blog, newsletter) to drive
qualified leads, brainstorm & implement experiments, and stay up to
date on each channel’s best practices
- Develop and implement
high-performing digital advertising strategies and campaigns through
search, behavioral advertising and with media partners. Collaborate with
internal teams for content and materials, work with agency partners to
develop ad copy, landing pages, and offers. Help your team to plan,
execute, and report on all self-serve digital ad campaigns.
- Drive sales revenue by
converting new prospects to qualified leads. Build out comprehensive
nurture campaigns to support every stage of the conversion process.
- Analyze the data
concerning marketing funnels, report on time-to-close, CPL, CAC, LTV, and
payback periods. Create a multi-touch attribution model to measure the
value of channels that touch prospects at different stages of the buyer
journey (awareness, consideration, conversion, etc.)
- Collaborate with the
Close Team to ensure demand plans meet or exceed each team’s expectations,
and that the teams are appropriately prepared to participate in and
follow-up on demand initiatives to drive to conversion.
- Direct website content
improvements and development to optimize for competitive positioning, best
practices in organic and paid search, and form conversions.
- Investigate and
experiment with new marketing channels such as podcasts, review sites,
newsletters, and more – let’s try some new ideas and measure their
success!
- Lead a high-performing
team with strong engagement and purpose
The kind of stuff you’ll need:
- A creative and
analytical mindset who applies a ‘test and learn’ principle to all
campaigns
- Extensive experience
working with key B2B demand generation channels including digital
advertising, social media, email, webinars, retargeting, etc.
- Expert-level experience
using Pardot, Salesforce, Google Adwords, and LinkedIn to create and measure
campaigns.
- Experience with website
optimization.
- 8+ years of SaaS and/or
high-growth leadership experience with a minimum of 5+ years of experience
building and leading demand generation efforts
- Comfortable in a
fast-paced, rapidly changing environment, with the ability to flex into
responsibilities outside of role to support business growth
- An eye for detail,
high-quality workmanship
- Experience in the
restaurant or convenience store industry is a plus.
Benefits:
- Medical — Choose from 3
Medical Plans (PPO, HMO, and High-Deductible)
- Dental – Select from 2
Dental plans, including adult Orthodontics
- Vision – 1 plan
available
- Company paid Life
Insurance, Short-Term Disability (STD) and Long-Term Disability (LTD)
- 401K with generous
company match; 2-year vesting
- Flexible Spending
Account (FSA)
- Health Reimbursement
Account (HRA)
- Tuition Reimbursement
- Generous PTO
- One paid charity day
by admin_dev | Mar 18, 2022
Our client, a rapidly growing biopharma consultancy, has an opening for an Engagement Manager / Assoc. Principle. In this role, you will play a critical role in client management, project delivery, and team development. In this role you will contribute to the overall success of each engagement through project design, management and delivery. Your ability to understand client needs and design and execute on a project plan will be critical, as will your ability to direct senior consultants, consultants, and analysts.
You should have 4+ years of consulting experience, an MBA/PhD, and project management, client management, and team management experience.
Project management and delivery experience is a must, will consider people who have not yet had the opportunity to supervise staff directly or have been arm’s length from the client if limited in current role and looking for more opportunity.
Strong leadership within a rapidly growing practice with a ton of runway for growth. Fully remote.
by admin_dev | Sep 9, 2021
Apply Now
Let’s start with the job title. Account – indicates your ability to maintain and grow strong relationships with our most important clients. Director – you are a veteran, have strategic chops, can manage complex relationships and direct reports. Put it all together and you have a key member of an event (virtual right now!) and content marketing agency.
More specifically, the Account Director:
- Plays a critical role in building and growing relationships with significant clients
- Provides strategic recommendations, with business/industry/service understanding, to our clients to drive account retention and growth
- Navigates and collaborates with cross functional teams, including Strategy, Creative and Production
- Is a consultative resource to our clients and internal team members, ultimately creating new business opportunities
- Mitigates potential roadblocks, before an issue arises
- Has strong financial management experience, with regard to business impact
- Embodies the voice of the client in all internal discussions
- Understands complex financial management to increase profitability of accounts and position business well for future growth
- Manages 1 – 2 direct reports
Requirements
Requirements (please don’t apply if you don’t meet these qualifications)
- Excellent communication and presentation skills
- Proactive and motivated, but a team player
- Great presence and sticky with clients
- Demonstrated experience in an agency environment – bonus points if you have virtual event and content marketing expertise
- 7 – 10 years of experience Account Management, Strategy or another client facing role
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field. Master’s degree a plus.
- This job is based just outside of Boston
Apply Now
by admin_dev | Aug 3, 2021
This is a Senior Technical Product Marketing Manager role based in Allen, TX and will be responsible for leading the launch and on-going technical marketing support of our client’s Enterprise Cyber Security products. Success is dependent on collaborative work with other departments within marketing (marketing automation, customer engagement, digital marketing, product management, product development and the sales teams. This marketing role requires strong, technical, creative and quantitative skills.
Responsibilities
- Develop
a thorough understanding of the portfolio of products and translate
technical details into user benefits
- Using
market dynamics, the competitive landscape and working with product
management to develop positioning and messaging for the products that
align with the company brand
- Create
marketing deliverables such as product demonstration video, technical solution
briefs, datasheets, web copy, and deliver webinars to support product
launch and on-going customer engagement programs
- Work
with other marketing functions (digital marketing, social media, customer
engagement, PR/AR) to craft compelling messages and develop assets to
engage prospects and install base customers.
- Work
with the sales enablement team to produce content including but not
limited to customer presentations, quick reference guides, and sales
playbooks to support selling efforts.
Experience
Required:
- Have
at least 5 years of proven technical experience in network management or cyber
security technologies.
- Have
at least 2 years of proven experience as a Product Marketing Manager in
the Cybersecurity marketing or similar role.
- Experience
in market analysis.
- Excellent
oral and written communications skills.
- Ability to work cross-functionally
to manage, plan, and execute successful marketing programs in a fast-paced
environment.
- Analytical
mindset, strong quantitative and organizational skills
- Have
completed a Bachelor’s degree or equivalent.
Certifications such as CISSP are preferred but not required.
(pick some of these https://www.isc2.org/Certifications/CISSP/experience-requirements)
by admin_dev | Mar 11, 2021
This newly created
position will be responsible for leading the overall demand generation programs
and product led growth. Working cross-functionally with product
management, product marketing, customer success and sales, the Director, SaaS
Marketing Programs will drive the strategy for achieving rapid growth
expectations as our client expands their market. In this role, you will
work closely with (and through) other marketing team members spanning online
advertising, social media, events & field marketing to implement and track
programs you design.
The nature of this position demands strong collaborative & communication skills to effectively lead the functional teams and individual contributors responsible for each of the areas necessary to achieve the growth targets. The ideal candidate brings a healthy mix of digital marketing expertise and technical understanding of the impact of user experience on the buyer journey. This candidate will need to be well versed in analytics tools to ensure and maintain accurate measurement & reporting. In this role, you will report directly to the VP of Go-to-Market, with significant visibility across the executive management team.
- 8+ years’ experience
leading end-to-end campaign marketing strategies for enterprise software
solutions
- Minimum 2 years
marketing of SaaS solutions into the enterprise market demonstrating
significant growth
- Bachelor’s degree
required in Marketing, or related experience with technical degree.
- Experience with
Digital Marketing platforms such as HubSpot, Salesforce, Google Ads, and Google
Analytics
Should live in or around MA.