This newly created position will be responsible for leading the overall demand generation programs and product led growth. Working cross-functionally with product management, product marketing, customer success and sales, the Director, SaaS Marketing Programs will drive the strategy for achieving rapid growth expectations as our client expands their market. In this role, you will work closely with (and through) other marketing team members spanning online advertising, social media, events & field marketing to implement and track programs you design.
The nature of this position demands strong collaborative & communication skills to effectively lead the functional teams and individual contributors responsible for each of the areas necessary to achieve the growth targets. The ideal candidate brings a healthy mix of digital marketing expertise and technical understanding of the impact of user experience on the buyer journey. This candidate will need to be well versed in analytics tools to ensure and maintain accurate measurement & reporting. In this role, you will report directly to the VP of Go-to-Market, with significant visibility across the executive management team.
- 8+ years’ experience leading end-to-end campaign marketing strategies for enterprise software solutions
- Minimum 2 years marketing of SaaS solutions into the enterprise market demonstrating significant growth
- Bachelor’s degree required in Marketing, or related experience with technical degree.
- Experience with Digital Marketing platforms such as HubSpot, Salesforce, Google Ads, and Google Analytics
Should live in or around MA.