This position requires a strong drive to deliver results in the form of increased qualified traffic, as well as a desire for constant improvement. This position is a great opportunity for an analytically minded marketer with a passion for the technology, and search engine advertising.
Primary Responsibilities
Strategy
- Develop recommendations based on media and marketing objectives, referencing historical data to develop spend and performance projections.
- Ensure strategy and approach is aligned with other media.
- Collaborate with SEO team to identify and capitalize on paid and organic search opportunities.
- Creative direction and insight in video production for paid advertising.
- Competitive Analysis.
Execution
- Implementation of paid search and display plans
- Keyword research
- Ad copy writing
- Campaign setup
- Campaign tracking
- Campaign optimization
- YouTube Management
Reporting & Insights
- Budget tracking: Managing over $100,000/mo. in paid advertising spend.
- Reporting.
- Provide feedback to supervisor.
- A/B & multivariate testing.
- Experimentation.