The Sr. Marketing Campaign Manager owns multiple, fully integrated marketing campaigns. They drive the company’s internal project communications and process and report to the Senior Global Campaign Manager as a member of the company’s Global Corporate Marketing team.
Responsibilities:
- Manages the day-to-day planning, production, and execution of highly effective global marketing campaigns (including but not limited to digital marketing, paid media, owned media, email, direct mail programs, webinars, events, account-based marketing, etc.) aligned to the buyers’ journey and optimized to meet regional needs.
- Develop accurate and thorough project plans, schedules, documentation and specs as needed for multiple fully integrated campaigns/projects simultaneously.
- Clearly communicate timelines, deliverables, goals and expectations with internal team members, external partners, etc.
- Collaborates with key internal stakeholders and external agency partners to develop briefs, campaign plans, creative assets, and campaign goals.
- Collaborates across a matrix organization, working closely with Creative, Product Marketing, and Analytics teams in addition to the Global Corporate Marketing team.
- Works directly with Media and Creative agency partners to ensure successful campaigns by identifying areas of creative or performance improvement and delivering on these optimization opportunities
- Act as last set of eyes to QA all campaign creative and assets to ensure alignment with campaign objective, brand and product messaging, audience targeting, and brand guidelines.
- Must listen, problem solve, and negotiate with internal and client stakeholders in order to produce the best work.
- Performs other related duties as assigned.
Required Skills and Experience:
- 5+ years of experience in a project Management function at an agency or internal marketing department/agency, with a focus on B2B technology marketing.
- Excellent people and communication skills with an ability to adapt and communicate with all personality types. You need a strong comfort level with a fast pace of work. You must be the coolest head in the room.
- Knowledge of online and traditional advertising, including media plans, briefs, specs and formats for banners.
- Knowledge of digital marketing trends and tools; ability to bring in innovative ideas and best practices, with an emphasis on integrated marketing.
- Knowledge of marketing reporting, analytics platforms like Google Analytics, and able to dive into campaign data to figure out what is working and what isn’t.
- Bachelor’s degree or equivalent experience in a related field.